TY  - BOOK
AU  - Solomon,Michael R.
TI  - Marketing: real people, real decisions 
SN  - 9780273708803 (pbk.)
AV  - HF5415.35 .S65 2003
U1  - 658.8 22
PY  - 2003///
CY  - Toronto
PB  - Prentice Hall
KW  - Marketing
KW  - Vocational guidance
N1  - Previous ed. entered under: Solomon, Michael R; Includes bibliographical references and index; What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution
ER  -