real people, real decisions Solomon, Michael R. text bibliography enk Toronto Prentice Hall 2003 2009 1st Canadian ed. monographic eng

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xx, 587 p. : col. ill. ; 27 cm. What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution. Michael R. Solomon ... [et al.]. Previous ed. entered under: Solomon, Michael R. Includes bibliographical references and index. Marketing Vocational guidance HF5415.35 .S65 2003 658.8 9780273708803 (pbk.) 0130460869 2008055087 DLC 090109 20230621113022.0 15580808