TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Shapiro,Stanley J.
AU  - Perreault,William D.
TI  - Basic marketing: a global-managerial approach 
SN  - 0075605368
AV  - HF5415.13 .M369 1999
U1  - 658.8 20
PY  - 1999///
CY  - Canada, Ill.
PB  - McGrwa-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 763-781) and indexes
ER  -