Basic marketing
a global-managerial approach
McCarthy, E. Jerome (Edmund Jerome)
creator
Shapiro, Stanley J.
Perreault, William D.
text
bibliography
ilu
Canada, Ill
McGrwa-Hill
c1999
1994
9th Canadian ed.
monographic
eng
xxv, 748(N1-S10) p. : ill. (some col.) ; 26 cm.
E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
Includes bibliographical references (p. 763-781) and indexes.
Marketing
Management
HF5415.13 .M369 1999
658.8
0075605368
93079781
DLC
940927
20230621113022.0
2526651