Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton. 
 - 6th Canadian ed. 
 - New York :  McGraw-Hill,  c1991. 
 - xxi, 773 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0075512882 :  $18.95 
<br/><br/><label>LCCN: </label>80020113  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8