Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 7th ed. 
 - Upper Saddle River, NJ :  Pearson,  c2010. 
 - xxix, 626 p.;  col. ill. ;  28 cm. 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780132074629 
<br/><br/><label>LCCN: </label>2003060906 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K625 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8