Introductory Marketing : 
Douglas J. Adlam , Melanie Lang  
 - 2nd ed. 
 - New York:  Pearson ,  2010. 
 - xiv,527 p,;  Color ill, 
<br/><br/><label>ISBN: </label>9780558360771 
<br/><br/><label>LC Class. No.: </label>HF5415  / .I57 2010