TY - BOOK AU - Kotler,Philip AU - Armstrong,Gary TI - Marketing: an introduction SN - 0130391271 AV - HF5415.K625 2004 U1 - 658.8 20 PY - 2004/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Marketing N1 - "Instructor's free copy"--Cover; Map of the world in 1997 on endpapers; Includes bibliographical references and indexes ER -