Kotler, Philip. Marketing : an introduction / Philip Kotler, Gary Armstrong. - Canadian ed. - Upper Saddle River, N.J. : Prentice Hall, c2004. - xxiv,680p (A1-G8): col. ill. , map ; 26 cm. "Instructor's free copy"--Cover. Map of the world in 1997 on endpapers. Includes bibliographical references and indexes. ISBN: 0130391271 LCCN: 96019557 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415.K625 2004 Dewey Class. No.: 658.8