Kotler, Philip.

Marketing : an introduction / Philip Kotler, Gary Armstrong. - Canadian ed. - Upper Saddle River, N.J. : Prentice Hall, c2004. - xxiv,680p (A1-G8): col. ill. , map ; 26 cm.

"Instructor's free copy"--Cover. Map of the world in 1997 on endpapers.

Includes bibliographical references and indexes.

0130391271

96019557


Marketing.

HF5415.K625 2004

658.8