Pride, William M.,  1942- <br/><br/>
Marketing : 
William M. Pride, O.C. Ferrell. 
 - 2nd Canadian ed. 
 - Boston :  Houghton Mifflin,  c2009. 
 - xxv, 522(A1-I22) p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780618888641 
<br/><br/><label>LCCN: </label>82083363  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8