McCarthy, E. Jerome <br/><br/>
Basic marketing :  a global-managerial approach / 
E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. 
 - 7th Canadian ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994. 
 - xx, 866 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 763-781) and indexes. 
<br/><br/><label>ISBN: </label>025612812X 
<br/><br/><label>LCCN: </label>93079781  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8