01004cam a22003014a 4500 189 189 13336177 OSt 20230621113020.0 030908s2004 maua 001 0 eng 2003065006 0072537728 (alk. paper) 0071214259 (international : alk. paper) DLC DLC DLC pcc HF5821 .B62 2004 659.1 22 Arens, William F. Contemporary advertising / William F. Arens. 9th ed. Boston : McGraw-Hill/Irwin, c2004. xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.) McGraw-Hill/Irwin series in marketing Includes index. Advertising. 7 cbc orignew 1 ocip 20 y-gencatlg lcc GENERAL 0 0 lcc 0 0 LPL LPL 2019-02-08 0 HF5821 .B62 2004 2017/1737 2019-02-08 00:00:00 1737 2019-02-08 BK