TY - BOOK AU - Hawkins,Del I. AU - Best,Roger J. AU - Coney,Kenneth A. TI - Consumer behavior: implications for marketing strategy SN - 9780070287099 AV - HF5415.33.U6 H38 2011 U1 - 658.8/342/0973 20 PY - 2011/// CY - Australia PB - McGraw-Hill Irwin KW - Consumer behavior KW - United States KW - Market surveys KW - Case studies N1 - Includes bibliographical references and indexes ER -