01304cam a2200361 a 4500 174 174 13055125 OSt 20230621113020.0 030113s2004 maua b 001 0 eng 2003041331 0072316020 0071214690 (international : alk. paper) DLC DLC DLC n-us--- HF5415.33.U6 H38 2001 658.8/342/0973 21 Hawkins, Del I. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 9th ed. Boston : McGraw-Hill Irwin, c2001. xxiv, 775 p. : col. ill. ; 27 cm + 1 CD ROM. McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes. System requirements for accompying CD ROM. Consumer behavior United States. Market surveys United States. Consumer behavior United States Case studies. Best, Roger J. Coney, Kenneth A. 7 cbc orignew 1 ocip 20 y-gencatlg lcc GENERAL 0 0 lcc 0 0 LPL LPL 2019-02-08 0 HF5415.33.U6 H38 2001 2017/1757 2019-02-08 00:00:00 1757 2019-02-08 BK