TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: engagements, strategies, and practice
SN  - 0273687727 (pbk.)
AV  - HF5415.123 .F55 2005
U1  - 658.8/02 21
PY  - 2005///
CY  - Harlow, England, New York
PB  - Financial Time Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and indexes
ER  -