00933cam a2200289 a 450000100090000000300040000900500170001300800410003001000170007102000430008802000290013102000480016004000180020804200080022605000220023408200140025610000230027024501050029325000120039826000500041030000370046050400530049765000170055065000320056770000200059970000240061913782225OSt20230621113117.0041115s2006    ohua     b    001 0 eng    a  2004116550  a0324289561 (student ed. with InfoTrac)  a0324320159 (student ed.)  a0324317182 (instructor's ed. with InfoTrac)  aDLCcDLCdDLC  apcc00aHF5821b.O34 200600a659.12221 aO'Guinn, Thomas C.10aAdvertising and integrated brand promotion /cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.  a4th ed.  aMason, Ohio :bThomson/South-Western,cc2006.  axlviii, 781 p. :bill. ;c29 cm.  aIncludes bibliographical references and indexes. 0aAdvertising. 0aAdvertising media planning.1 aAllen, Chris T.1 aSemenik, Richard J.