Sheth, Jagdish N. <br/><br/>
Customer behavior :  a managerial perspective / 
Jagdish N. Sheth, Banwari Mittal. 
 - 1st Canadian ed. 
 - Australia:  Thomson/South-Western,  c2004. 
 - xxvi, 521 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780176406202 
<br/><br/><label>ISSN: </label>
<br/><br/><label>LCCN: </label>2002112213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers' preferences.<br/>Consumer satisfaction.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S54 2008