01375cam a22003614a 4500 169 169 13380985 OSt 20230621113019.0 031022s2005 ilua b 001 0 eng 2003064200 0072537744 (alk. paper) 0071111182 (international : alk. paper) DLC DLC DLC pcc HF5415.13 .D846 2005 658.8/27 22 Duncan, Tom (Thomas R.) Principles of advertising & IMC / Tom Duncan. Principles of advertising and IMC 2nd ed. Chicago, IL : McGraw-Hill/Irwin, c2005. xxvii, 774 p. : col. ill. ; 29 cm. The McGraw-Hill/Irwin series in marketing Revision of: IMC / Tom Duncan. 1st ed. 2002. Includes bibliographical references and index. Branding (Marketing) Duncan, Tom (Thomas R.). IMC. Publisher description http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc GENERAL 0 0 lcc 0 0 LPL LPL 2019-02-08 0 HF5415.13 .D846 2005 2017/4634 2019-02-08 00:00:00 4634 2019-02-08 BK 0 0 lcc 0 0 LPL LPL 2019-02-08 0 HF5415.13 .D846 2005 2017/4633 2019-02-08 00:00:00 4633 2019-02-08 BK