@book{1688,
	author = {Shimp, Terence A. and Shimp, Terence A.},
	title = {Advertising, promotion, and other aspects of integrated marketing communications /},
	publisher = {Thomson/South-Western,},
	year = {c2007.},
	address = {Mason, OH :},
	edition = {7th ed.},
	note = {Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.},
	url = {http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html}
}