01139cam a22003134a 4500 1687 1687 16270161 OSt 20230621113117.0 100607s2012 maua b 001 0 eng 2010023721 9780132163644 (alk. paper) DLC DLC DLC HF5823 .W455 2012 659.1 22 Moriarty, Sandra E. (Sandra Ernst) Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. 9th ed. Boston : Prentice Hall, c2012. xxviii, 657 p. : ill. (chiefly col.) ; 29 cm. Rev. ed. of: Advertising : principles & practice. 8th ed. Includes bibliographical references (p. 631-640) and index. Advertising. Mitchell, Nancy, 1950- Wells, William, 1926- Moriarty, Sandra E. (Sandra Ernst) Advertising. 7 cbc orignew 1 ecip 20 y-gencatlg lcc GENERAL 0 0 lcc 0 0 LPL LPL 2019-05-16 DONATION 0 HF5823 .W455 2012 2017/4632 2019-05-16 00:00:00 4632 2019-05-16 BK