Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 3rd Canadian ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xiii, 579 p. :  col. ill. ;  29 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>9780070974289 (alk. paper) 0070974284 (alk. paper) 
<br/><br/><label>LCCN: </label>2008018250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2008 
<br/><br/><label>Dewey Class. No.: </label>659.1