00976cam a22003014a 450000100090000000300040000900500170001300800410003001000170007102000280008802000180011603500230013404000370015704200080019405000230020208200140022508400150023910000460025424501230030025000120042326000410043530000400047650400660051665000170058265000210059965000320062070000220065214285210OSt20230621113117.0060303s2007    maua     b    001 0 eng    a  2006043829  a0073101265 (alk. paper)  a9780073101262  a(OCoLC)ocm64689024  aDLCcDLCdC#PdBAKERdNLGGCdDLC  apcc00aHF5823b.B387 200700a659.1222  a85.402bcl1 aBelch, George E.q(George Edward),d1951-10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch & Michael A. Belch.  a7th ed.  aBoston :bMcGraw-Hill Irwin,cc2007.  axxvi, 820 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references (p. 763-789) and indexes. 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.