O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 6th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2012. 
 - xii, 693 p. :  chiefly col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780538473323 (hbk.) 0538473320 (hbk.) 
<br/><br/><label>LCCN: </label>2011920095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Branding (Marketing)<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .O34 2012