Swanson, Kristen K.

Promotion in the merchandising environment / Kristen K. Swanson, Judith C. Everett. - 2nd ed. - New York : Fairchild Publications, c2007. - xxi, 538 p., 8 p. of plates : ill. (some col.), map ; 27 cm.

Includes bibliographical references and index.

9781563675515 156367551X

2007923705


Fashion merchandising.

HD9940.A2 / S93 2007

687/.068/8