@book{1680,
	author = {Swanson, Kristen K. and Everett, Judith C.},
	title = {Promotion in the merchandising environment /},
	publisher = {Fairchild Publications,},
	year = {c2007.},
	address = {New York :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1315/2007923705-b.html}
}