McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel, Roger Gates. 
 - Canadian  ed. 
 - Canada :  John Wiley,  c2009. 
 - xxv, 468, [A1-I7] p. :  ill. ;  26 cm. 
<br/><br/> Various multi-media instructional resources are available to supplement the text. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470154113 (pbk.) 
<br/><br/><label>LCCN: </label>2011293188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3825 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/3