@book{1674,
	author = {McDaniel, Carl D. and Gates, Roger H.,},
	title = {Marketing research essentials /},
	publisher = {John Wiley,},
	year = {c2009.},
	address = {Canada :},
	edition = {Canadian  ed.},
	note = {Various multi-media instructional resources are available to supplement the text.},
	url = {http://www.loc.gov/catdir/toc/fy055/2004065933.html}
}