TY  - BOOK
AU  - Bateson,John E.G.
TI  - Managing services marketing: text and readings 
SN  - 0030081475
AV  - HD9980.5 .B38 1989
U1  - 658.8 19
PY  - 1989///
CY  - Chicago
PB  - Dryden Press
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index
ER  -