@book{1663,
	author = {Spiller, Lisa. and Baier, Martin.},
	title = {Contemporary direct & interactive marketing /},
	publisher = {Prentice Hall,},
	year = {c2010.},
	address = {Upper Saddle River, N.J. :},
	edition = {2nd ed.},
	note = {Prev. ed. published as: Contemporary direct marketing / Lisa D. Spiller, Martin Baier. c2005.}
}