Schewe, Charles D.,  1942- <br/><br/>
The portable MBA in marketing / 
Charles D. Schewe, Alexander Watson Hiam. 
 - 2nd ed. 
 - New York :  Wiley,  c1998. 
 - xiii, 497 p. ;  26 cm. 
 - The portable MBA series .
<br/><br/> Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992. 
<br/><br/>Includes bibliographical references (p. 475-477) and index. 
<br/><br/><label>ISBN: </label>0471193674 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>97038520  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H47 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8