Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - Canadian  ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2011. 
 - xxi, 643(A1-S16) p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-30) and indexes. 
<br/><br/><label>ISBN: </label>9780135084571 (alk. paper) 
<br/><br/><label>LCCN: </label>2007000562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8