Grewal, Dhruv. Marketing / Dhruv Grewal, Michael Levy. - 2nd Canadian ed. - New York : McGraw-Hill/Irwin, c2012. - xxviii, 566(gl1-in10) p. : col. ill., maps ; 29 cm. Includes bibliographical references and indexes. ISBN: 9780070385481(alk. paper) 0070385483 (alk. paper) LCCN: 2010042318 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .G675 2012 Dewey Class. No.: 658