01848cam a22003734a 4500 1649 1649 14263326 OSt 20230621113116.0 060213s2007 njua b 001 0 eng 2006004951 GBA669321 bnb 013530615 Uk 0131963341 9780131963344 9780131963344 (OCoLC)ocm63808138 (OCoLC)63808138 DLC DLC BAKER C#P UKM BTCTA YDXCP DLC pcc HF5415.13 .W5476 2007 658.8 22 Winer, Russell S. Marketing management / Russell S. Winer. 3rd ed. Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. xxix, 500 p. : col. ill. ; 29 cm. Includes bibliographical references (p. 447-466) and indexes. Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. Marketing Management. Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc GENERAL 0 0 lcc 0 0 LPL LPL 2019-05-15 DONATION 0 HF5415.13 .W5476 2007 2017/4646 2019-05-15 00:00:00 4646 2019-05-15 BK