Shao, Alan T. <br/><br/>
Marketing research :  an aid to decision making / 
Alan T. Shao. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western/Thomson Learning,  c2002. 
 - xxiii, 610 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324074506 (alk. paper) 
<br/><br/><label>LCCN: </label>2001031095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .S469 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8/3