00801cam a2200253 a 450000100090000000300040000900500170001300800410003001000170007102000250008802000220011303500230013504000410015804200140019905000250021310000240023824500760026225000120033826000490035030000400039950400640043965000240050370000200052714807423OSt20230621113115.0070413s2007    ohua     b   u001 0 eng d  a  2006908266  a9780324320879 (pbk.)  a0324320876 (pbk.)  a(OCoLC)ocm76909998  aYDXCPcYDXCPdOCLCQdBAKERdUABdDLC  alccopycat00aHF5415.2b.Z537 20071 aZikmund, William G.10aEssentials of marketing research /cWilliam G. Zikmund, Barry J. Babin.  a3rd ed.  aMason, Ohio :bThomson/South-Western,cc2007  axvii, 414 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references (p. 405-410) and index. 0aMarketing research.1 aBabin, Barry J.