01297cam a22003494a 4500 1635 1635 13457832 OSt 20230621113115.0 040114s2005 nyua b 001 0 eng 2004042585 0072967625 (alk. paper) DLC DLC DLC pcc HF5415.13 .L315 2005 658.8 22 Lal, Rajiv. Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. [1st ed.] New York, N.Y. : McGraw-Hill/Irwin, c2005. xiii, 812 p. : ill. ; 26 cm. McGraw-Hill/Irwin series in marketing Includes bibliographical references and index. Marketing Management. Marketing Management Case studies. Quelch, John A. Rangan, V. Kasturi Table of contents only http://www.loc.gov/catdir/toc/mh041/2004042585.html Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc GENERAL 0 0 lcc 0 0 LPL LPL 2019-05-14 DONATION 0 HF5415.13 .L315 2005 2017/4647 2019-05-14 00:00:00 4647 2019-05-14 BK