@book{1635,
	author = {Lal, Rajiv. and Quelch, John A.},
	title = {Marketing management :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2005.},
	address = {New York, N.Y. :},
	edition = {[1st ed.]},
	url = {http://www.loc.gov/catdir/toc/mh041/2004042585.html}
}