TY  - BOOK
AU  - Kotler,Philip
AU  - Turner,Ronald E.
TI  - Marketing management: Analysis, Planning, Implementation,and Control 
SN  - 0136034322 :
AV  - HF5415.13 .K64 1998
U1  - 658.8 19
PY  - 1998///
CY  - Scarborough, Ont.
PB  - Prentice-Hall of Canada
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -