Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day. 
 - 8th ed. 
 - New York :  John Wiley & Sons,  c2004. 
 - xvii, 774 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>047123057X (cloth) 
<br/><br/><label>LCCN: </label>2003057663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/3