@book{1616,
	author = {McDaniel, Carl D. and Gates, Roger H.,},
	title = {Marketing research /},
	publisher = {Wiley,},
	year = {c2007.},
	address = {Hoboken, NJ :},
	edition = {7th ed.},
	note = {"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.}
}