00908cam a22002774a 450000100090000000300040000900500170001300800410003001000170007102000150008802000150010303500230011804000300014104200080017105000250017908200160020410000240022024500970024425000120034126000620035330000610041550400660047653800370054265000240057970000270060313696605OSt20230621113114.0040824s2006    njua     b    001 0 eng    a  2004057343  a0131525425  a0131548654  a(OCoLC)ocm56367844  aDLCcDLCdYDXdBAKERdDLC  apcc00aHF5415.2b.M288 200600a658.8/32221 aMalhotra, Naresh K.10aBasic marketing research :ba decision-making approach /cNaresh K. Malhotra, Mark Peterson.  a2nd ed.  aUpper Saddle River, N.J. :bPearson/Prentice Hall,c2006.  axl, 631 p. :bcol. ill. ;c29 cm.+e1 CD-ROM (4 3/4 in.)  aIncludes bibliographical references (p. 593-600) and indexes.  aFor Windows 98, 2000, XP and Me. 0aMarketing research.1 aPeterson, Mark,d1956-