TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research: methodological foundations 
SN  - 0030983665
AV  - HF5415.2 .C5 1995
U1  - 658.8/3 20
PY  - 1995///
CY  - Forth Worth
PB  - Dryden Press
KW  - Marketing research
N1  - Statistics command summary card inserted; Includes bibliographical references and index
ER  -