Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr. 
 - 6th ed. 
 - Forth Worth :  Dryden Press,  c1995. 
 - xxxiv, 1117, [40] p. :  ill. ;  24 cm. 
<br/><br/> Statistics command summary card inserted. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030983665 
<br/><br/><label>LCCN: </label>93074358  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C5 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/3