Pelton, Lou E. <br/><br/>
Marketing channels :  a relationship management approach / 
Lou E. Pelton, David Strutton, James R. Lumpkin. 
 - Chicago, Ill :  Irwin,  c1997. 
 - xxii, 728 p. :  ill. ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>025617802X 
<br/><br/><label>LCCN: </label>96036235  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.<br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.129  / .P45 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/4