@book{1603,
	author = {Jeannet, Jean-Pierre. and Hennessey, Hubert D.},
	title = {Global marketing strategies /},
	publisher = {Houghton Mifflin,},
	year = {c2004.},
	address = {Boston, Mass. :},
	edition = {6th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1501/2002109489-b.html}
}