@book{1028,
	author = {Newsom, Doug. and Turk, Judy VanSlyke.},
	title = {This is PR :},
	publisher = {Wadsworth Cengage Learning,},
	year = {c2010.},
	series = {Wadsworth series in mass communication and journalism},
	address = {Australia ;},
	edition = {10th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1104/2009920493-b.html}
}