Crafting and Executing Strategy   :The Quest for Competitive Advantage :Concepts and Cases. 
Arthur A. Thompson, A.J. Strickland III . 
 - 15th ed. 
 - Boston:  McGraw-Hill Irwin,  2007. 
 - xlvi,558[11,37] p. 
<br/><br/><label>ISBN: </label>9780072969436 
<br/><br/><label>LC Class. No.: </label>HD30  / .T496 2007