Introduction: transformation in principles and practice -- Pt. 1. Putting the practice into theory -- Institutional ethnography / Dorothy E. Smith -- Critical realist ethnography / Sam Porter -- Framing the rational in fieldwork / Peter K. Manning -- Analysing interaction: video, ethnography and situated conduct / Christian Heath, Jon Hindmarsh -- Pt. 2. Generalization, interpretation and analysis -- Generalization in interpretive research / Malcolm Williams -- Representation, responsiblity and reliability in participant-observation / Martín Sánchez-Jankowski -- Automating the ineffable: qualitative software and the meaning of qualitative research / Nigel G. Fielding -- Subjectivity and qualitative method / Valerie Walkerdine, Helen Lucey, June Melody -- Pt. 3. Choices in context -- Observation and interviewing: options and choices in qualitative research / Kathleen Gerson, Ruth Horowitz -- Qualitative interviewing: asking, listening and interpreting / Jennifer Mason -- Narrative in social research / Steph Lawler -- Pt. 4. Power, participation and expertise -- Engagement and evaluation in qualitative inquiry / Linda McKie -- Negotiating power and expertise in the field / Lynne Haney -- On relations between black female researchers and participants / Tracey Reynolds -- Pt. 5. Reflexivity, the self and positioning -- Ethnography and self: reflections and representations / Amanda Coffey -- Reflexivity and the politics of qualitative research / Lisa Adkins -- Techniques for telling the reflexive self / Beverley Skeggs -- Emotions, fieldwork and professional lives / Sherryl Kleinman.