Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublisher: New York : Pearson, [2019]Edition: Eighth EditionDescription: pages cmContent type: - text
- unmediated
- volume
- 9781292208787 (print)
- 650.072 23
- HD30.4 .S28 2019
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TMU-LIBRARY General stacks | HD30.4 .S28 2019 (Browse shelf(Opens below)) | 13,931 | Available | 2022/13,931 | |||||||||||||
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TMU-LIBRARY General stacks | HD30.4 .S28 2019 (Browse shelf(Opens below)) | 13,932 | Available | 2022/13,932 | |||||||||||||
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TMU-LIBRARY General stacks | HD30.4 .S28 2019 (Browse shelf(Opens below)) | 13,935 | Available | 2022/13,935 |
Revised edition of the authors' Research methods for business students, 2015.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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