Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.Edition: 16th edDescription: xvii, 766 p. : col. ill. ; 29 cmISBN: - 0131404121
- 659.1 22
- HF5823 .L36 2005
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TMU-LIBRARY General stacks | HF5823 .L36 2005 (Browse shelf(Opens below)) | 11,832 | Available | 2017/11,832 |
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| HF5736.J6 2011 Records management / | HF5813.U6 A6196 2009 Advertising and society : controversies and consequences / | HF 5821 .T87 2009 THE ADVERTISING AND CONSUMER CULTURE READER/ | HF5823 .L36 2005 Kleppner's advertising procedure / | HF5823 .T59 2003 The (un)common sense of advertising : getting the basics right / | HF5823 .T59 2003 The (un)common sense of advertising : getting the basics right / | HF5823 .T83 2000 Canadian advertising in action / |
Includes bibliographical references and index.
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